NEW YORK – It’s an age-old saying in Hollywood that sex sells, but with consumers finding themselves oversaturated with sexual imagery, today’s top acts are turning to something even more sinful to get our attention: Satan.
Performer Nicki Minaj’s “Pink Friday: Roman Reloaded” is getting a lot of buzz this month, due in large part to her infamous Grammy performance earlier this year, where she acted out scenes from an exorcism onstage. While critics, particularly religious groups, blasted the imagery in that performance as ill-timed and awkward, there is no denying that Minaj garnered the attention she was looking for with her antics.
“Like sex, provocative subject matters and whatever is perceived to be forbidden intrigues the human psyche,” explains Kelly Brady, a partner in Brandsway Creative, a marketing and public relations company. “Nicki Minaj’s performance, although criticized, created an intrigue and it kept her fans wanting to know what’s next.”
The pop star continues to feed into the buzz machine and has even gone so far as to explain that she believes a demon named Roman lives inside her.
“His name is Roman. Basically, the religious figure is there because he was called by Roman’s mom to rehabilitate him. That’s pretty much it,” she said post-Grammys. “I had this vision for Roman. I had this vision for him to be sort of exorcised. People around him tell him he’s not good enough ‘cause he’s not normal, and he’s not blending in with the average Joe. People around him are afraid because they’ve never seen anything like him. Not only is he amazing, sure of himself and confident, but he’s never going to be exorcised. Even when they throw the holy water on him, he rises above.”
And while her statements may be dark, bizarre and have religious groups up in arms, they have translated to massive sales for Minaj. Her album “Pink Friday: Roman Reloaded” debuted at Number one last week with an impressive 250,000 album sales.
Fox News has the full article
